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Back to Basics: Tips for Building a Strong Brand Identity in the Digital Age
Brand Loyalty: Nike and the Kindergartener I couldn’t wait to write about brand identity for the back to basic series. In this post,...

Wendy Alexis-Janvier
Aug 14, 20244 min read


Back to Basics: The Foundations of Marketing Strategies
Embracing the Uncharted: My Unexpected Journey in Tech Marketing 20 years ago, my marketing journey began with unclear expectations but a...
kayahmarketing
Jul 2, 20242 min read


7 Common Pitfalls of Diversity Marketing
What is diversity marketing? Diversity marketing, also known as multicultural marketing or inclusive marketing, refers to the practice...
kayahmarketing
Feb 11, 20243 min read


Unlocking Success: The 5 Essential Ps for Your Marketing Strategy
The Essential 5 Ps: Crafting a Marketing Plan for Today's World With the emergence of social media, there is a perception that marketing...
kayahmarketing
Sep 27, 20234 min read
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