Kayah Marketing

Brand Loyalty: Nike and the Kindergartener   I couldn’t wait to write about brand identity for the back to basic series.  In this post,...

Embracing the Uncharted: My Unexpected Journey in Tech Marketing 20 years ago, my marketing journey began with unclear expectations but a...

What is diversity marketing?   Diversity marketing, also known as multicultural marketing or inclusive marketing, refers to the practice...

The Essential 5 Ps: Crafting a Marketing Plan for Today's World With the emergence of social media, there is a perception that marketing...